While the Penguin and Panda updates focus on different aspects of a website’s SEO efforts, they both have the same primary goal – to provide high-quality search results to its users.
Sites that have lower quality content, will likely find themselves negatively impacted by Panda. These sites will be pushed further down the results page as Google rewards those websites with high-quality content with higher rankings.
The main targets of a Penguin update are websites that have conducted questionable link building in the past. These websites could find themselves penalized or removed from the search results altogether.
Penalty recovery can be a drawn out process and in the meantime, these penalties can have devastating, long-term consequences for website resulting in loss of traffic, leads and ultimately, business.
Panda penalizes websites for following reasons:
- Duplicate or poor quality content
- Thin content, more links
- Scraped or Spun content
- High bounce rate/low click through rate
- Low ‘on-site’ time by user
- Content with more ads & images at the top
- Bad design, navigation
- Too much Flash on website
- Over SEO optimization
Penguin penalizes websites for following reasons:
- Bad quality links
- Unethically bought and sold links
- Over optimization of anchor texts
- High Keyword density
- Non-unique content
- Outbound spam links
- Presence of Malware or history of hacking
As part of our SEO service, our Digital Services team proactively work to assist clients who, as a result of previous bad SEO practices have been hit with a penalty by undertaking a thorough Penguin or Panda recovery process.
We pinpoint the reason behind the SEO penalty, develop a strategy to overcome this penalty and then work diligently and in close communication with the client to ensure the website has the best opportunity to recover.