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Global Web Guru provides Web Analytics services to measure, collect, analyze and report the web information for purposes of understanding and optimizing web usage. Web Analytics is simply a process for measuring web traffic however it can also be used as a tool for business and marketing research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of ancient print or broadcast advertising campaigns so that they can have an efficient output of their campaigns and strategies.

This type of analytics helps one to estimate new effective campaigns and launch new advertising strategies with satisfactory achievement. Web analytics basically provides the number of visitors to a website and number of pages which are frequently viewed. It lends a hand to have gauge traffic and recognize trend to make one’s website more user-friendly and understandable.